Festival Of Motoring

German exhibitions giant Messe Frankfurt's Festivals of Motoring provides a new and exciting alternative to the traditional Motorshow. The Festivals, held at various racetracks around the world, offer interactive motoring entertainment, combining family-friendly educational activities with track content.

Festival Of Motoring

Goodwood Consulting enhanced the concept of the events, right from its title to its brand positioning documents. The projects included the creation of layouts and content strategies for its sites in South Africa, Russia and Istanbul, as well as both B2B and B2C sales strategies, taking in ticketing, hospitality and sponsorship. Messe Frankfurt was also given a comprehensive financial report, outlining the best structure to deliver on its goals and monitor this process. Messe Frankfurt’s ambition is to have 5 events globally every year.


What We Did

  • Developed site layouts and content strategies for events in South Africa, Russia, and Istanbul.
  • Created B2B and B2C sales plans covering ticketing, hospitality, and sponsorship.
  • Delivered a detailed financial report to optimise organisational structure and goal monitoring


Goodwood has been instrumental over the last three years in the design and construction of Messe Frankfurt’s breakthrough Festival of Motoring

Michael Johannes

Vice President, Mobility and Logistics Messe Frankfurt

Goodwood Consulting