German exhibitions giant Messe Frankfurt's Festivals of Motoring provides a new and exciting alternative to the traditional Motorshow. The Festivals are held at various racetracks around the world and offer interactive motoring entertainment, combining family-friendly, educational activities with track content. Goodwood Consulting enhanced the concept of the events, right from its title to its brand positioning documents.
Goodwood Consulting's project included the creation of layouts and content strategies for its sites in South Africa, Russia and Istanbul, as well as both B2B and B2C sales strategies, taking in ticketing, hospitality and sponsorship. Messe Frankfurt was also given a comprehensive financial report, outlining the best structure to deliver on its goals and monitor this process. Messe Frankfurt’s ambition is to have 5 events globally every year.