Festival of Speed 2017
To create awareness of Black Badge to a younger global audience, Rolls-Royce Motor Cars are creating a daring and unexpected experience that embodies the very spirit of the brands
darker and more edgy side. The experience takes Rolls-Royce’s quintessentially English heritage and fuses it with the contemporary aesthetic of ‘Black Badge’. It looks back at Rolls-Royce’s history - it’s daring, adventurous and risk-taking founders and explains how that their bold, creative and brave attitude, which has always been at the heart and spirit of the company, has now been realised in ‘Black Badge’ the alter ego of the world’s most luxurious car.
Black Badge is Rolls-Royce’s progressive alter-ego; a Bespoke response to the desires of a new generation of luxury connoisseur. The Rolls-Royces you will see on the stand are a bold new breed. They have evolved from the rule-breaking ethos that has fueled the company from the very beginning.
Gone are the days when taking your car for a spin meant putting on flying goggles and dodging horse-drawn carriages. But Rolls-Royce’s lofty standards remain. The world’s most celebrated luxury house continues to pioneer new technology, push the boundaries of engineering excellence and set the bar of automotive quality.
Black Badge meets the demands of Rolls-Royce customers today and, at the same time, evokes the pioneering spirit of the men and women who established the legend.