Because stuff just sounds better in Italian doesn't it. Just saying 'Maserati GranTurismo' has a beautiful rhythm and cadence to it, carrying with it a sense of the glamour and cool the GT lifestyle suggests. For my money Maserati is the only modern carmaker to successfully translate the elegance and beauty of classic GTs into the modern age. Back in the '50s heyday of such cars coachbuilders didn't have to worry about stuff like crumple zones or rollover protection; they just made the cars look beautiful. Even though it's been around since 2007 the GranTurismo is defiantly a modern car, not a retro pastiche. It's stronger for that but still riffs beautifully on the theme.
I have a bit of a thing for V12 Ferrari GTs too but even these have struggled at times, while the current F12 is now full-on front-engined supercar. It's a fabulous looking thing but just too aggressive in appearance and character to be a true GT. Even the much celebrated Alfa Romeo 4C – a car based on a shortened GranTurismo – looks like a cartoon caricature compared with the restrained elegance of the Maserati.
So. It's got the looks. It's got the glamour. It's a true four-seater. It's affordable, with prices starting from as low as £30K for early 4.2s. Seemingly it even bucks one stereotype of Italian GTs and is reliable, tough and able to rack up the miles if you accept the servicing costs will be on the chunky side of average.