As well as the million-pound-plus classics (“fully restored, very special high-level products”), they offer health checks, repairs, full restorations, spare parts and experiences like race series, hence the opening statement of this column.
There are 1.5 million classic Jaguars and Land Rovers out there (they define a classic as a car more than 10 years old), so it’s hardly surprising that £7.5m of the SVO investment is in the classic facility at the site. Are they putting specialist restorers of both marques out of business with this facility? “We only take a tiny share of the market,” adds Hannig. “We can’t restore all the cars in the world; we work with restorers.”
“We wanted to restore Land Rovers,” he continues, “but the variance is huge.” The answer has been to create something called the “Reborn Series” down the road at Solihull. “We will pick vehicles of the right substance,” says Hannig carefully. “We handpick the right vehicles, buy them, restore them and sell them on.”
It sounds like the right level of injected support into the sky-rocketing classic market, at the right moment, and could bring some very beautiful cars to British roads, and Goodwood soil.