JAN 12th 2017

Erin Baker: The experts that cradle the future of motoring

It might be the most interesting job in the world: futurologist for a car company. You don’t need to know that much about cars, but you do need to know a lot about people. You need to know what they might like 10 years down the line, how they might behave, what the economy might look like, what politics might be up to, what colours will be in, what materials will be out. It’s not an easy call, and you’d better be right because manufacturers like Ford and Mercedes will be planning product lines based on your predictions.

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