Peugeot will be sporting a large dose of French flair at the Festival of Speed, with the world premier of a 308 ‘performance model’ (insert your calculated guess, ed), which will be on static display and taking to the hillclimb over the weekend. Almost as alluring will be the European premier of its sexy 308 R Hybrid model. Scratch the striking surface of this eco hatch and you’ll find a startling 500bhp, which is not a bad way to showcase the future.
Visitors to the Moving Motor Show can experience the dynamic side of the brand with the new 208 ‘GTi by Peugeot Sport’, the 308 ‘GT Line’ powered by the accomplished 3-cylinder PureTech petrol engine and the new performance-focused 308 GT.
On the main stand at the Festival, Peugeot has brought echoes of its illustrious past, as well as nods to the present and future. Alongside the all-conquering 205 T16 that will celebrate winning the World Rally Championship 30 years ago, and the 404 Diesel, which set 40 endurance records exactly 50 years ago, in June 1965, will be the 2008 DKR Dakar Rally car, and the 208 T16 WRX (FIA World RallyX) car.
For those who prefer their action virtual rather than real, the Grand Turismo Peugeot Vision GT Concept will be available for visitors to play, drive and race.
All of which serves to remind the casual observer of the incredible records Peugeot has built and smashed in various motorsport events over the decades. After all, the brand won the first-ever recorded motor sport event in 1894 to establish a reputation for durability and efficiency, and will use the world’s biggest motorsport garden party at Goodwood this year to showcase that performance heritage.