The new Carrera won't be to everyone's taste. But it has always been a bold watch, and one which has evolved. The original, launched in 1963, was named after the Carrera Panamericana following a conversation that Jack Heuer had about the legendary Mexican road race with sporstcar racing hero Pedro Rodriguez. Jack decided that his new chronograph design would pay tribute to this huge feat of endurance. It was a very suitable tribute: a clever, pared-down, very modern watch designed to be legible in a racing car even at high speed on the worst of roads and with a beautiful, three-dimensional dial with sunken chronograph registers.
Later versions of the Carrera embraced the latest advances in watchmaking, from the first automatic chronographs of 1969 to the quartz revolution of the 1970s. The design changed too, of course: check out the exuberant, barrel-cased Carreras of the mid-'70s.
The new Carrera Heuer-01 fits this tradition, even if the looks seem new. Its movement confers instant credibility, designed and made 'in-house' by TAG Heuer, who declared it the most affordable in-house chronograph from a Swiss maker at its launch in 2015.