When Enzo refused to pay for the system, Jack asked to have the Heuer badge on the front of every car instead. "Then the Old Man said 'you must also help me pay the drivers, they are so expensive now'. So I said every driver will wear a Heuer patch, and he'll get a gold watch engraved with his blood group, and we'll pay 25,000 Swiss francs into a Swiss account for them.
“And it was the best marketing coup I made in my life. The effect, you wouldn't believe it. Whether they were first, second or last, Ferrari were always in the press. And if you work with Ferrari you must be good, right? So our image went up. Then it became chic to wear the badge, so we made hundreds of them and all the gentlemen drivers like Paul Newman wore them and we never paid them a penny.
"He was a difficult bird, but a clever bird and I got along quite well with him," Jack says of Enzo. "We always went across the road and had lunch in Cavallino. We would drink Lambrusco and he would be in a good mood and tell the dirtiest stories I ever heard. First, I would deal with his son, Piero Lardi, as he was called then. Then we went in the old man's room to sign the deal, and he always managed to squeeze something else out."