Event Coverage, Goodwood Revival
DEC 09th 2021

Rae Ritchie

Why we should embrace make‑do and mend

“Make-do and mend” is up there with “Keep calm and carry on” as a well-known motto we associate with World War Two. Yet while the government never actually used the distinct red and white design of the latter during the conflict, the phrase “make-do and mend” did feature on posters and other materials produced by the Board of Trade in the 1940s. Eighty years later, it is taking on new significance as we face up to the climate emergency.

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