FEB 10th 2016

Video: Top 12 Motorsport Stars In TV Adverts

We’ve scoured the internet and canvassed opinion among race fans on social media to find the best motorsport-inspired product-placement commercials. We’ve cried with laughter and our toes have curled in shame along the way, but we’ve come up with a dozen that deserve sharing.

BMW M1 Procar F1 promo

Featuring oil, motor cars, restaurant chains, aftershave, alcohol, computer games and fizzy drinks, the ads all have one thing in common: our favourite sport. Once you’ve ploughed through this lot, don’t forget to let us know if we’ve missed any. We reckon there are enough adverts out there hiding away to warrant part two.

Shell V-Power (above)

Ferraris of the past 60 years bring F1 fever to city centres around the world. Turn up the volume!


Waft through the ‘impossible dream’, with musical accompaniment from Andy Williams.

Pizza Hut

It’s all you can eat, with Murray Walker and Damon Hill. ‘Murray, we’re just out for a quiet pizza. Stop commentating!’


Comedy geniuses – but hapless mechanics – Morecambe and Wise wind up World Champion James Hunt.

Brut 33

Featuring British big guns Barry Sheene and Henry Cooper – in a caravan.

‘Splash it all over, eh ’Enry?!’

Ford Focus

McRae magic with father and son legends Jimmy and Colin.


Who knew comedian Billy Connolly watched the BTCC and drank low-alcohol lager?

Ford Capri

F1 king Jackie Stewart and his wife Helen seem genuinely excited by the velour and vinyl of a Mk2 Capri.

Shell Helix

‘You’ve had it up against the red line since the flag dropped!’

‘It’s the only place to be, Baz!’


Rik ‘Nigel Mansell’ Mayall and friends with bushy brows and moustaches.

Renault Twizy

Ride round Mayfair with Sir Stirling Moss, accompanied by Pathé News commentary.

Pepsi Max

Journalist questions authenticity of NASCAR legend Jeff Gordon’s first ‘test drive’. Revenge is fizzy!

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