The sponsorship will get the 1,000mph jet and rocket powered LSR contender back on track to make its debut runs and attempt an 800mph LSR record in South Africa next October. At present the plan is to return in 2018 to attempt to achieve 1,000mph. Zhejiang Geely Holding Group (ZGH), which owns Volvo Cars and London Taxi, becomes the team's lead sponsor, providing chase cars, know-how and funds.
Geely's backing was instigated by company founder and chairman, Li Shufu, who saw a model of the 7.8-tonne, 13.5-metre-long, Bloodhound constructed out of K'Nex modelling toys displayed at a special exhibition at the Coventry Transport Museum.
"He was opening a new factory in Coventry," says Mark Chapman, Bloodhound chief engineer. "He had some time to spare, went to the Transport Museum, saw the model and said; 'that looks really cool, we should get involved'."
Chapman says that while the main part of Bloodhound's design is done, Geely will be able to supply valuable technical input on noise reduction around the cockpit area and also in modelling the natural frequencies of the car against its components, which is crucial at the super high speeds the car will attain. Jaguar will continue to supply its 800bhp Jaguar AJ133, five-litre F-type V8 engine to drive the rocket's fuel pump.