The Mercedes-AMG F1 W11, unveiled way back in February, will hit the track with its new look this Friday (3rd July) in Austria for Free Practice 1, with the first race of the 2020 F1 season scheduled for Sunday at the Red Bull Ring in Austria.
This is far from just a paint job, though. A statement from Mercedes-Benz Motorsport reads: “In the past five weeks, the Black Lives Matter movement has shone a searching light on how much we need new measures and actions in the fight against racism and all forms of discrimination. As a team, we have used the past weeks to listen to the perspectives of our team members, to learn and to reflect on our team as it is today and how we want it to be in the future.
“We are proud of our culture and our values. We prize the contribution of every individual, and our team members tell us that the experience within our team is an inclusive one. But in our organisation, just three per cent of our workforce identify as belonging to minority ethnic groups and only 12 per cent of our employees are women. This lack of diversity shows that we need to find new approaches to attract talent from many areas of society we do not currently reach. We know that our team will be stronger if we can attract talents from the broadest possible pool and we are committed to achieving this through positive action.”
The result, as you can see, is striking. The words “End Racism” will be marked across the halo on the cars of both Lewis Hamilton and Valtteri Bottas, and “#WeRaceAsOne” will be written on the mirrors. Moreover, the black livery is a “public pledge to improve the diversity of our team”, and as such Mercedes will announce a Diversity and Inclusion programme before the end of the season that will improve the sport’s accessibility, better educate staff, analyse the Mercedes recruitment process and create education initiatives “to encourage and support talented people from under-represented backgrounds who aspire to reach F1”.