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Ever wonder how Red Bull comes up with its hair-brained ideas for films? Well, it just so happens its latest is a hair-brained film, tracking the creative process behind one of its hair-brained films.
Video: Watch Red Bull drive an F1 car across Eastern Europe
We travel into a Dragon’s Den-style room with a panel of Red Bull bods, including a Mr David Coulthard, awaiting a pitch. Our unnamed character wanders in, at which point he puts on his road trip presentation.
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From the Czech Republic to Slovakia, the pitch is shown in real-time, with a screaming F1 racer ripping around Prague with David Coulthard at the wheel. From there, it’s everything from small villages, wineries and country trails, to grand bridges and towns in the shadow of castles.
It wouldn’t be a Red Bull video without a crazy stunt, mind, per Mr Coulthard’s suggestion. So the F1 car heads to a runway, where Martin Shonger flies just metres above David in an upside-down plane. They then head to the final destination, the Castle in the Slovakian capital of Bratislava.
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