SEP 02nd 2014

Aston Martin names new CEO to lead company through 'most ambitious' period

Aston Martin has recruited a new CEO to lead what the company calls ‘its next phase of technology and product creation’. The man in the hot seat is Brit Andy Palmer who will step into the role vacated by former Aston incumbent Uli Bez.

77020ast020914APAndy has been a Nissan man since 1991, rising to his current role of Chief Planning Officer. He has spent the last 13 years with Nissan in Japan which could be quite an asset for a marque with big aspirations in the Asian market. His career started in 1979 when he joined Automotive Products Ltd as an apprentice, before moving to Austin Rover where he rose to become Transmissions Chief Engineer for Rover Group.

In 2013 he was named the world’s third most influential Chief Marketing Officer by Forbes Magazine (after rivals at Apple and Samsung), which can’t have hurt during his Aston shareholder interviews… especially as the same year Interbrand credited him with ‘elevating marketing to a science’ in its Best Global Green Brands award.

So what next for Aston Martin? Well, there are no official details, but the company statement runs thus: “Andy’s wealth of experience on the global automotive stage in marketing and sales, engineering and technology, and luxury and brand management will be instrumental in taking Aston Martin forward through its most significant and ambitious period of investment to date.”

Sounds promising, doesn’t it? We get the feeling there’s a lot of pent-up creative energy ready to burst out of the Aston brand with right investment (witness the D-P 100 concept seen at FoS), and we can’t be the only Aston enthusiasts hoping the new man will be the perfect catalyst.

Best of British to you, sir!

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