SEP 24th 2014

Audi TT Roadster promises new class standards; will people buy it for its old‑school looks?

Audi claims that ‘open minds… have been applied to the classic concept of an open-top two-seater sports car’ in the creation of the third generation TT Roadster. The reality? It’s gentle evolution of a well-established look; we can’t see it alienating the existing customer base.

Mechanically it’s business as usual, too. At launch, there are two engine options; a 227bhp 2.0-litre TFSI with a choice of front or four-wheel drive, and a 181bhp 2.0-litre TDI for company car drivers, which comes with front-wheel drive only.

There is some ‘new’ amongst the format. Like the coupé, which we drove recently, the Roadster has an aluminium and steel construction. It’s part of the play Audi makes regarding weight saving – which includes retention of a fabric roof. But, like those that have gone before it, the new TT isn’t a car that takes its lightweight too seriously. Even so, new class standards are promised for agility and efficiency.

Much more likely is that the punters will come for the looks and stay for the ‘digital virtual cockpit’. Sadly, that doesn’t mean holograms for seats and a configurable steering wheel; it refers to the instrument display, which Audi was keen to tell us about in its first release on the new TT. And surely clean, crisp interior ambience is what Audi buyers look for, isn’t it?

Audi TT

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