JAN 13th 2015

How to gross $245 million in car sales (mostly Ferraris) in one week ...


I’ll give you the answer straight away: Hold Scottsdale Auction Week. On Monday the vast majority of the world’s biggest car auctioneers began their events in Scottsdale, Arizona, which last year grossed a total of $245million in sales …

Well, actually most of the auctions take place in neighboring Phoenix, a lot like so much of the activity at Pebble Beach doesn’t actually take place at Pebble Beach. But geographic contentions aside, there’s no arguing that the world’s first major auction event of the year is one of its biggest, and it’s growing. This year Bonhams, Gooding & Co, RM Auctions, Barrett Jackson and Russo and Steele will be looking to beat last year’s total, which was up on the $226million they collectively pulled down in 2013. The thick-end of 2000 cars is expected to be sold, with the bulk of that likely to be paid for Ferraris.


Bonhams will be quite rightly expecting much of the very special 1966 Ferrari 275 GTB Competizione we looked at recently, as well as this achingly-beautiful 1963 Ferrari 250GT Lusso (main pic). In fact, Bonhams boasts five Ferraris which could realise six-figure sums, as well as a fine selection of Mercedes-Benz 300SLs and a splendid Aston Martin DB5 Convertible.


 Gooding & Co weighs-in with an extremely pretty 1959 Ferrari 250GT LWB California, which is likely to achieve the best part of $10,000,000 and a somewhat less-pretty 1962 Ferrari 400 Superamerica ‘Aerodynamico’ which should make something like $4,000,000 to 5,000,000 if their estimate is correct.  


RM Auctions, not surprisingly, also leads with a pair of Maranello’s finest. In total it has no fewer than 20 Ferraris set to cross the block. Chief amongst these is undoubtably a 1964 Ferrari 250LM which is estimated to make as much as $12,500,000. The car has a stout competition history, as well as being one of the best-sounding cars ever built. Playing second fiddle to this is likely to be a 1969 Ferrari 365GTS – one of only 20 made – which should see bids of up to $5,000,000. RM has a further 19 Ferraris on sale  …


… and those are just the big players. Last year Barrett Jackson held a total of six events over the week sold 1399 cars for a total of $113,000,000. 

With no sign yet of the market slowing down, expect 2015 to be the biggest ever.

Share this