NOV 17th 2015

Land Rover Launches its New Soft‑Top... On The Beach

Question: how to get the new soft-top Land Rover noticed at its launch in Los Angeles? Answer: a fashion shoot on the beach!

Mazda RX-Vision Concept Promo

Just in case the ‘world’s first luxury compact convertible SUV’ wasn’t enough on its own to get Angelinos excited, Land Rover took over a section of beach in Santa Monica and invited Naomi Harris – Moneypenny in recent Bond films – to pose with the new Evoque convertible.

Wearing a selection of outfits and with pictured by fashion photographer Ben Watts, the results make a welcome change from the normal new car unveiling under the spotlights in a crowded show hall.

Evoque Convertible Naomi Harris

Ben even got some sunset shots of the car alongside one of the wire-frame sculptures that have been relocated from London streets to California for the occasion.

The Evoque convertible by Land Rover costs from £47,500 and will be available in all good Land Rover stockists from March 2016. You can read more about the new Evoque here.  

Evoque Convertible

And now, most importantly, the clothes:

  • Black bathing suit and mesh coverup: Norma KAMALI. Earrings by EF Collection, rings by Graziela and EF Collection.
  • Pink Bathing suit by Peixoto. Jacket by Atea Oceanie, earrings and rings by Vita Fede and Graziela.
  • Mint dress Self portrait, Melissa Kaye earrings and ring, vitamin A hat

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