Question: how to get the new soft-top Land Rover noticed at its launch in Los Angeles? Answer: a fashion shoot on the beach!
Just in case the ‘world’s first luxury compact convertible SUV’ wasn’t enough on its own to get Angelinos excited, Land Rover took over a section of beach in Santa Monica and invited Naomi Harris – Moneypenny in recent Bond films – to pose with the new Evoque convertible.
Wearing a selection of outfits and with pictured by fashion photographer Ben Watts, the results make a welcome change from the normal new car unveiling under the spotlights in a crowded show hall.
Ben even got some sunset shots of the car alongside one of the wire-frame sculptures that have been relocated from London streets to California for the occasion.
The Evoque convertible by Land Rover costs from £47,500 and will be available in all good Land Rover stockists from March 2016. You can read more about the new Evoque here.
And now, most importantly, the clothes:
- Black bathing suit and mesh coverup: Norma KAMALI. Earrings by EF Collection, rings by Graziela and EF Collection.
- Pink Bathing suit by Peixoto. Jacket by Atea Oceanie, earrings and rings by Vita Fede and Graziela.
- Mint dress Self portrait, Melissa Kaye earrings and ring, vitamin A hat