Up-and-coming premium player Infiniti used the Festival of Speed in 2015 to showcase its latest design concepts in a pavilion headlined ‘Infiniti shapes the future’. Well, that future is suddenly arriving, after another new-model unveiling at the Los Angeles motor show today.
The new car is the Infiniti QX30, which Infiniti says is a crossover-style luxury compact car ‘for a new breed of premium buyer’. Apart from its elevated ride height, available four-wheel drive and what Infiniti says is its ‘go anywhere attitude’, the new model’s design is what really sets it apart – and it’s pretty much exactly like the concept we saw at FoS in June.
The QX30 follows hard on the heels of the made-in-Britain Q30 on which it is based and which had its debut two months ago in Frankfurt. Both new models, which share components with the Mercedes-Benz A-class, are due to go on sale in the UK in 2016.
The QX30 builds on the heavily sculpted look of the Q30, inheriting the distinctive Infiniti trademark of the ‘crescent’ shaped C pillar. Infiniti is particularly proud of the new premium look and feel of the ‘asymmetric’ design cabin. Much of Infiniti’s design work these days is done in the company’s London design centre in Paddington.
The Q30 and QX30 bring Infiniti’s individual take on design and luxury into the compact, more affordable sector of the market for the first time, and the firm has high hopes for the models in Europe where it needs all the help it can get. Although sales in Europe are small, globally the company is doing very well, with sales in the first 10 months of the year up 16 per cent at 173,000 cars.
Now all that’s needed are production versions of the other concepts we saw at Goodwood in the summer: the Q80 flagship and the Q60 sports coupe…
Photography courtesy of Infiniti