Think you know what Aston Martin stands for? Well this new Geneva show concept says you don’t… it’s a proposal for an all-electric, all-wheel-drive GT car and Aston says its new study has been ‘created to defy conventional thinking about the luxury GT segment, the DBX Concept widens the appeal of the iconic British luxury brand and reaches out to a more diverse global audience than ever before.’
Unveiling the surprise concept in Geneva today, Aston Martin CEO Dr Andy Palmer told the assembled throng: ‘The DBX Concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible.
Apparently the new Aston boss asked his team ‘to expand their thinking beyond conventions, to explore what the future of luxury GT motoring would look like in years ahead’, and the DBX Concept is the result of their cogitations.
‘This is, clearly, not a production-ready sports GT car, but it is a piece of fresh, bold thinking about what Aston Martin GT customers around the world could request of us in the future,’ says the company.
‘The DBX Concept is more than a thought starter for us and for our customers, though. We will, in due course, be entering a car into the new DBX space and I am very much looking forward to seeing how this concept is received not only here today, but also by our legion of existing loyal customers and by those potential customers around the world who have, to this point, yet to consider one of our cars,’ says Palmer.