MAY 13th 2015

New Dawn for Rolls‑Royce (but no Silver... hey ho!)

Rolls-Royce Silver Dawn

Rolls-Royce has just announced the name for its next convertible model, and it’s a homage to some of the rarest models in the company’s history.

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The new car – due to be revealed later this year, and on sale next – is a a convertible derivative of the Wraith coupe. It won’t be known as the Wraith Drophead however (as per the Phantom line), as Rolls-Royce has decided to re-animate the name Dawn, first seen on a Rolls-Royce Silver Dawn in 1949.

Rolls-Royce Silver Dawn

‘Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,’ says Torsten Mueller-Oetvoes, CEO over the road at the Goodwood-based R-R HQ.

‘Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.’

Rolls-Royce Silver Dawn

He couldn’t have described the GRR team – or indeed the uniquely comely GRR audience – any better…

The naming announcement was accompanied by these pictures of a 1952 Silver Dawn – itself described by Rolls-Royce as one of the rarest cars in the world. If the new Dawn is half as magnificent, Rolls-Royce will surely have another winner on its hands. 

Meanwhile, the wonderful 1952 car is gracing the lobby at Rolls-Royce as we speak (so to speak!), if you’re lucky enough to be heading that way. We might just have to pop over for a look…

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