JAN 12th 2016

Detroit 2016: New Volvo S90 Brings Touch of Sweden to Motown

Swedishness at its best’ said Thomas Ingenlath, Volvo’s design chief, summing up the new S90 at its Detroit Motor Show debut.

Detroit 2016 promo

The new saloon – a welcome if low-profile alternative to the new Mercedes E-class also launched at the show this week – is an important car for Volvo in the US. Volvos will soon be built in the US in a new plant in South Carolina.

Following a huge investment by Volvo’s Chinese owners and a successful debut for the new XC90, the Swedish company is said to be ‘back on track’ in North America.

In the UK, the new S90 is expected on sale by the summer. But what’s so Swedish about it?

Volvo S90 Detroit

Ingenlath said: ‘It is classy and cool. The exterior is exceptionally well surfaced, with a fantastic stance and the sort of clean lines that are singularly appropriate of a Scandinavian design.

‘The interior masters the art of blending innovative technology and natural materials into an elegant, welcoming and tasteful ambience – Swedishness at its best.’

We couldn’t have put it better ourselves. But for our favourite bit look to the car’s front and the concave grille that is a homage to …the P1800. Truly saintly!

Photography courtesy of Newspress

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