He’d already looked at the websites of a few of the premium car brands, but had got himself thoroughly confused by the vast and bewildering proliferation of new models out there to choose from today.
Let’s take the popular German car brands that he is considering, for example.
For decades, most of these prestige marques offered three or four models in their range, with a 3, 5, 6 and 7-Series, for example, making it logical and easy to understand. Now they all offer at least a dozen distinct models. No wonder by new car buying acquaintance was confused!
For example, fifty years ago, in 1966, Audi offered just one basic model range - the 60-80-90 series – with three different body shells available for the same model, a two-door saloon, four-door saloon and three-door estate, all based upon DKW’s final model, the short-lived F102. Audi’s second post-war model, the more successful Mercedes-Benz developed 100, didn’t appear until 1969.
By comparison, today Audi offers 24 different body types, spread across 13 separate model ranges, segmented even further once you add in S, RS and All Road derivatives, plus a myriad of engines, for example.