This super-sleek vision in red is a Maybach concept car, and it will be unveiled at the Pebble Beach concours in the US on Friday 19 August. Maybach is back! What, again?
The luxury brand dating from 1909 famously came back as the three-pointed star’s Rolls-Royce rival in 2002 but was dead as a separate brand 10 years later, sales failing to get close to what had been expected. Since 2015 “Maybach” has been the name on the top Mercedes S-class, with a lengthened body and every luxury gadget going.
But now, it seems, we can expect something more from Maybach. As an extravagance to wow Americans next weekend the concept will undoubtedly succeed, but the message beyond the sheer indulgence of it promises to be more long-lasting: a second Mercedes-Maybach model with unique body style is in the pipeline. Watch out Rolls-Royce Wraith?
The concept is actually a lot longer than a Wraith, which is just under 5.3m against the Maybach’s near-6m. Does that make it the world’s biggest two-door? It must be close. In fact the Maybach concept is closer to a 1927 Bugatti Royale – 6.4m, or 21ft – than most anything else! Maybachs have always been big and it appears they are not about to change that.
It also promises to be, in Mercedes’ words, “hot” – Maybach power unit of choice is the 6-litre V12 with 530hp, which delivers 0-62mph in 5sec in the Maybach S600 saloon. And “cool”? Well, that design looks pretty cool to us.
If the model comes to pass you can expect the full onslaught of Mercedes technology on board, and being a Maybach all of it should be standard, including the “first-class cabin” trimmings like the massaging armchairs and champagne coolers that define the brand. Price? The currently available Mercedes-Maybach S600 – which despite its stretched S-class body is a substantially re-engineered car over a standard S-class – costs from £167,215. Would a super-lavish coupe be more? You bet it would.
But that really is getting ahead of ourselves. Mercedes is promising us more pictures and a video through the week, so plutocrats everywhere watch this space!