Sales of second-placed Toyota also fell marginally in the USA in 2016 (down 2 percent) but increased by a healthy 15 percent in China. In other key areas though, Toyota took the victor’s crown in 2016, turning a profit of £1,362 per vehicle sold, versus a much lower average £680 per unit profit for the VW Group.
Toyota was also the most researched car brand globally on Google in 2016, ahead of all others in 74 countries around the world, including BMW (second) and Honda (third), as well as VW’s various brands (sixth combined). Honda was the most Googled vehicle maker in Canada, Brazil, and much of the Asian Pacific, with Hyundai taking the top slot in South Korea and Russia, plus a few other East European countries, and Chevrolet in Brazil and some smaller Latin American nations.
For most of Europe (including the UK) BMW was the most searched 2016 Google car brand search, with the exceptions of France (Renault, plus Turkey, Morocco and Algeria in Africa), Italy (Fiat), Denmark (Peugeot), Sweden (Volvo), plus Spain and a few East European markets for Volkswagen. Mercedes-Benz dominated Google in Finland and southern African markets, with Jaguar the most researched in Belize, MINI in Yemen and Bugatti in Niger!