"We would only make full AMR versions of cars that we also race, like the Vantage. The AMR line needs to be more accessible, more affordable, more mainstream, but we don’t want it to be watered down to colour and trim and shiny wheels, so there will be some small performance uplifts, ride and handling packs, that sort of thing".
"The aim of AMR Line concept is that we will filter back a small contribution of the profits we make back into racing so it will feed the machine that creates the brand image that allows us to market AMR Line cars in the future. Racing is always quite a difficult thing to fund, and we seek to offset some of that with sponsorship and technical partnerships, but it is always expensive but it's important to the brand image, so it’s a nice way of easing the funding."
The Vantage AMR car is a mixture of the wide-bodied design from the GT8 with the wider track but more developed aerodynamics and a new front end with the deep front grille. Under the skin, it will be a mixture of GT4 and GT3 racing spec. Aston is working with Aston Martin Racing as well as the advanced operations team to develop the spec of the car. They’ll build a special engine for it – a 500bhp V8 based on the production car. It’ll have a stripped out but beautifully executed interior with carbon fibre and lightweight materials, and a leather trimmed roll cage. "A bit like a Vulcan but at a more affordable level. Something that you can see the value in", says King.
We like the sound of that.