So just how important is social media to his success? “Not as important as a beard,” remarks Walker with a sincerity that suggests he might just be telling the truth.
Certainly when you consider Walker’s close relationship with Porsche it’s hard not to conclude that it his image and his passion that the German car-maker values, as much as his ability. After all, there are countless individuals and companies out there modifying 911s, but it is Walker with his scruffy beard, long dreadlocks and mass of tattoos (“there’s no Porsche tattoo yet, but I’ve saved a space for one,” he says) to whom Porsche has arguably shown the greatest attention.
It helps of course that the man is as affable as he is interesting, not to mention brimming with enthusiasm for cars, and 911s in particular. His story, which is captured in the award-winning 2012 documentary Urban Outlaw, is fascinating. Dropping out of school at 15, he then headed to the US with the Camp America programme, first to Detroit and then New Jersey, without any idea of what he wanted to do, or any money.
By his early 20s, Walker was in LA using gut instinct, raw talent and a little bit of luck to go from selling second-hand jeans on Venice Beach to starting a hugely successful fashion label, Serious Clothing, with his wife Karen, who passed away in 2015.