Road, News
OCT 05th 2018

Gary Axon

Axon's Automotive Anorak: Crushing the Beetle

A couple of weeks ago Volkswagen’s vast global PR army pulled off a major coup. At a time when the late summer ‘silly season’ for ‘no news’ news had come to an end, and most of the actual news, fake or otherwise, was too depressing to digest – from the latest Brexit disaster to yet another ridiculous Trump tweet – VW captured an astonishing number of headlines and airtime with the announcement that production of the current-generation Beetle would come to an end in 2019.

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