It’s all part of what has been dubbed ‘PURA’ design and it’s set to influence what the new company Automobili Pininfarina plans will be a range of Pininfarina-badged luxury electric cars and SUVs, with the hypercar PF0 merely the first. One hundred and fifty PF0s are planned, at a price to be confirmed but sure to be in seven figures.
All will be designed and built by Pininfarina SpA at its traditional base in Cambiano, Italy, in return for what the Munich-based car company is saying is a €20 million investment. Both the design and the new car company are part of the Indian Mahindra group.
Michael Perschke, Automobili Pininfarina chief executive, said: “It is a pleasure and a privilege to partner with the world’s greatest car design house, Pininfarina SpA. This agreement brings us together and marks the beginning of two exciting chapters in our very different histories.
“For Automobili Pininfarina, it will form the cornerstone of our ambition to become the world’s most admired luxury electric vehicle company. For Pininfarina SpA, it delivers Battista’s dream of seeing a range of beautiful and highly desirable Pininfarina-branded cars on the roads.”
After PF0 was previewed at Pebble Beach in the summer the prototype is now in Europe being shown to prospective customers ahead of its debut in Geneva in three months time.