The Caterham Drift Experience has been running for several years, at several different locations. You can now find it in a humble yet welcoming setup at the famous Kent circuit, just next to the steep drop from Paddock Hill bend.
My previous drifting experience on arrival, opposite to what I'd nearly told the instructors, was minimal. To be honest I've never thought public roads the place to learn, and didn't spend any of my youth in Tesco car parks perfecting my lift-off oversteer in a battered Corsa. As such the day could have been anything from total, on-my-roof disaster, to completely revelatory experience.
I wasn't alone in my experience level. Three of us were booked into the experience that day. I was with one chap who had completed the course several times, was a professional bike race instructor and had owned a Caterham for years and another who worked in the city, had just bought his first Caterham and wanted to learn how to really use it. Which put me, no drifting experience, but six months living with a Caterham, pretty much smack bang in the middle.
I've done 'experience' drives before, and almost without exception they're fun, but a little bit disappointing. Not to say that you don't learn something, or leave having not done what was promised, but that you often drive off feeling like there just wasn't enough. So many set you up with about an hour of intro, before plonking you trackside to watch others while awaiting your 15 minutes in the car, before charging you £50 for a picture of the car in which you can't really make yourself out.