what3words touts itself as ‘the simplest way to talk about location’, and we can’t disagree. By dividing the world into 3m squares, and giving each an address made up of three words, the app allows users to easily identify their location, whether it be to give to rescuers in an emergency or just to satiate their curiosity. Only last weekend, the app saved the lives of a group of foreign students who had ventured up Ben Nevis in the height of Storm Ciara.
Of the new technology, Nick Bloor, CEO at Triumph Motorcycles commented; “The Triumph brand and our riders seek adventure and this new collaboration with what3words allows our riders to explore the world with ease. We’re excited to be the first motorcycle brand to feature what3words, providing precise, easy to use navigation.”
Chris Sheldrick, CEO and co-founder of what3words, added: “The addition of what3words navigation to the iconic British brand Triumph Motorcycles is an important first for us. what3words addresses are easier to remember than a postal address and can be shared more accurately than any other location reference system, which makes it an ideal navigation solution for the adventurous motorcyclist.”