Road, News
JAN 29th 2021
Erin Baker

Erin Baker

Why car design is about calm

“True beauty is not a Louis Vuitton bag or a Ferrari, but clean air and clean energy.” If you’ve never heard of Daan Roosegaard, whose challenging words these are, it’s probably time to Google him. The Dutch artist and designer is responsible for clever urban installations such as the world’s largest outdoor air purifier which turns smog into jewellery, bicycles that suck up polluted air, clean it and eject it for the rider, and roads that charge throughout the day in order to glow at night.

The head of Jaguar’s interior design, Alister Whelan, is a fan, and we had a chance to speak with him at SpeedWeek presented by Mastercard.

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