Polestar’s initiative is called Polestar 0 and is based around a product sustainability declaration, already used in industries such as food and fashion. It means that in the future all Polestar cars will bear a label disclosing carbon footprint and traced risk materials.
Sustainability targets to eradicate emissions from the production process have even been incorporated into the employee bonus scheme.
Currently Polestar’s main offering is the all-wheel-drive 402PS (300kW) Polestar 2, with a Polestar 3 electric SUV to be launched next.
“Today, Polestar 2 leaves the factory gates with a carbon footprint. In 2030 we want to present a car that does not,” adds Ingenlath.
Save the planet, plant a tree? Not in Polestar’s world.