Road, News
SEP 03rd 2021
Erin Baker

Erin Baker

Is a car interior more important than exterior?

The idea of car brands teaming up with other brands to create a “lifestyle partnership” to help sell the products isn’t new. Look at watches, for example, which is possibly the most obvious brand-synergy exercise the automotive industry has indulged in. Right now you’ve got Tag Heuer and Porsche, Breitling and Bentley, Hublot and Ferrari, McLaren and Richard Mille and Roger Dubuis and Lamborghini, to name a few, but time, as it were, will tell what survives.

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