But the questions only really begin with the name. What is the BMW i4 M50? it has an M badge and it goes very very fast, but it’s also meant to be comfortable and efficient. The more you read the press bumf about the car the more it feels like it could be a fatally confused concept.
If you dig a little deeper does it turn out that, rather than an advantage, does the M badge actually do the i4 a disservice? Bringing in over-egged expectations, but simply the wrong ones. Is there actually an excellent car missing a proper name underneath?