A long time ago I did something I’d never done before. I bought some shares in a car company. It was Aston Martin. I know. But my thinking was as flawless as it is indicative as to why I will never be a stock market tycoon. The brand is incredible, one of the most coveted in the entire world, not just among car companies. And then CEO Andy Palmer’s strategy seemed impeccable to me. Essentially is was to have a range of front-engine GTs for the traditionalists, an SUV for those who need a large family car and would rather it was called an Aston Martin more than anything else, a mid-engined supercar to elevate the brand still further by competing with Ferrari, and for it all to be garnished with some headline-grabbing, money-making specials like the Valkyrie. What could possibly go wrong?
Why I don't regret buying Aston Martin shares | Thank Frankel it's Friday
Andrew Frankel has been racing cars for over 20 years and testing them for nearer to 30. He is senior contributing writer to both Autocar and MotorSport magazines, sits on the Car of the Year jury and was chief car tester for the Sunday Times for 15 years. He cites driving and writing as the only disciplines for which he has any talent and therefore considers himself vocationally employed. When he is not working he lives quietly in the Wye Valley with his family, a small and unimportant accumulation of cheap old cars and some sheep.