Audi has taken some flack for its rigid design structure, with all models sharing many of the same features, but the A4's new-generation Audi face is a striking one. The central upright grille has now become a stylish hexagon and the headlights chizzled with smart LED inserts finishing the look. Audi was one of the first pioneers of LED running lights through the R8 and A5, and have developed their use ever since. The style is more of an evolution than revolution, but in this particular Audi it is perhaps not the exterior that is most important.
This is the first time that Audi's new interior philosophy has appeared as integral to of its saloons, in this case transferring a lot of the infotainment systems directly into the eye of the driver on their fully digitised dashboard. The interior is festooned with switches, a bold move away from the all-in-one philosophy pervasive in most car design of 2016, but never cluttered despite the wide array of options. The finish is, as ever, of the highest quality.