The rebirth of a marque as revered as Brough Superior could easily have been an anti-climax, but the SS100 is a delight for anyone captivated by the story of George Brough and his remarkable machines. Designer Henriette has used all his vision and engineering skill to create an new SS100 that is instantly recognisable, follows the old warrior’s format in its V-twin engine layout and many other features, yet is innovative, beautifully styled, immaculately detailed – and, vitally, hugely enjoyable to ride.
Inevitably this fastidiously developed, hand-built SS100 also follows the original in being very expensive. The 20 or so bikes available in the UK this year will cost £49,999 apiece, direct from the marque’s Dorset base. Customers can choose from three petrol tank styles: traditional polished, black or Titanium. Wheels come in a choice of four spoke designs; seat options range from suede to ribbed leather. Which ever the option, the SS100 is a magical motorcycle that brings Brough Superior back to life in suitably imperious style.
Price tag of our bike: £49,999.
Photography by Phil Masters