Goodwood Consulting is chief consultant for Reef Estates on Fourth Mile, a new real estate development in Chiswick, London. It will be the world’s first site that blends new mobility concepts with pioneering living technology.
Goodwood Consulting was originally challenged to develop a multi-brand car showroom and dealership. However, following in-depth research and drawing upon significant experience of the industry, Goodwood Consulting advised a new, innovative course that better addresses the specific concerns of the motor industry of tomorrow, both those seeking to protect a legacy position and those keen to realise a more disruptive vision.
This new concept – a spectacularly designed platform for consumers to engage with new technologies – was then developed by Goodwood Consulting in close collaboration with Reef Estate’s architectural partners. Goodwood Consulting also created a sales and marketing strategy - incorporating a list of potential corporate partners, supporting sales collateral and an extensive digital plan – and comprehensive mapping of the customer journey. The project is currently undergoing planning approval.