Manage existing booking
Back

Goodwood puts fans in the driver’s seat with unique digital experiences for first-ever SpeedWeek

Motorsport | Press Article 12/10/20

Goodwood SpeedWeek presented by Mastercard will bring fans closer to the action than ever before with a one-off digital technology playground – all experienced from the comfort of viewers’ own homes. In a motorsport world-first, millions of spectators will be able to enjoy live content with full 360-degree audio and visual interaction, streamed via Facebook.

Using the SpeedWeek Hub accessed at Goodwood.com, fans will be able to take a virtual paddock tour, use chatroom functionality to question their favourite drivers, and interact with the action through quizzes, polls, competitions and a ‘podium predictor’. When road cars feature on the live stream fans can press a button to add their favourite cars into a garage. From there, they can then link through to find further information and even book a test drive.

Goodwood Speedweek, which runs from 16-18 October 2020, is the most ambitious event to ever take place at the Goodwood Motor Circuit with more than 12 miles of high-speed fibre cabling being laid and 49 high-definition cameras installed, including 19 trackside cameras and 15 live on-boards. A television crew of 180 operators will help bring the action to life with 10 presenters and two TV studios required to cover all the action.

Each day will be dedicated to celebrating the automotive industry’s past, present and future – bringing together the best elements of the Festival of Speed and Revival using the latest technology.

This will be reflected in the iconic Goodwood Shootout presented by Mastercard on Sunday 18 October, with a winner-takes-all one-lap competition between some of the fastest machines in motorsport across the years, including hypercars, single-seaters and prototype sports cars.

The Duke of Richmond said: “Technology is a core feature of Goodwood motorsport events and we strive to showcase the most innovative and forward-thinking mobility innovations. At Goodwood SpeedWeek we were presented with a unique opportunity to go one step further, quite literally placing digital right at the heart of the experience. It’s allowed us to raise the bar even higher, offering a once in a lifetime, interactive experience that is accessible to viewers anywhere in the world.”

 

The Technology Showcase

The event will celebrate the future of automotive technology with demonstrations of some of the latest innovations that are transforming the world of motorsport and mobility in front of our eyes today:

The Racing Mind: In partnership with Randox, Goodwood Speedweek will show viewers the inner workings and hidden brilliance of a racing driver’s mind and body under stress.

The first autonomous lap: Einride will undertake an autonomous lap on the Goodwood Motor Circuit including a behind-the-scenes look at how it was achieved.

F1 Technology: Before taking to the track to celebrate 70 years of F1, there will be a live grid walk of cars charting the evolution of technology in F1 through the ages.  

Car vs Bike vs Drone: An all-electric race between the Virgin Formula E, Electric Harley and Drone racer on the Driftkhana course.

Jet Suit: A SpeedWeek presenter gets a behind-the-scenes look of Gravity and how you train to become a jet suit pilot.

Ford Electric Mustang: The all-electric Mach-E Mustang 1400 prototype will take to the track for a drift demonstration.

Sennheiser: An interactive demonstration of 360-degree binaural audio, live from the heart of the event.

 

Viewers and fans can sign up for alerts at: https://www.goodwood.com/motorsport/goodwood-speedweek/  

 

Stay up to date with all future announcements and on-event action with the official hashtag #gwspeedweek across our social channels:

As well as the comprehensive streaming options through goodwood.com and social media, SpeedWeek will be broadcast live on ITV1 and ITV4 during the event:

A selection of highlight programmes the week after the event on ITV4:

 

-ENDS-

 

Notes to Editors:

 

About Goodwood SpeedWeek presented by Mastercard

Speedweek is a new, one-time only interactive entertainment experience for 2020. With social distancing in place, Goodwood may not be able to welcome the typical crowds of thousands to Festival of Speed or Revival, but millions of fans will still experience the virtual thrills of Speedweek by streaming the event from home. Each day’s live stream schedule will be filled with wheel-to-wheel racing in some of the world’s most valuable and historic cars, fast-paced feats and extraordinary celebrations, with celebrities joining to host special moments from around the world. The audience will take a journey through next-generation technology as they discover how advances will shape our lives in years to come and the incredible speed at which leaps of innovation are impacting both present and future. Designed to be intensely interactive, Speedweek will offer plenty of chances for fans to participate as they enjoy everything they love about cars, driving and motorsport. Goodwood Speedweek presented by Mastercard will take place at the Goodwood Motor Circuit on 16-18 October 2020.

 

About the Goodwood Festival of Speed presented by Mastercard

Staged every summer since 1993, the Goodwood Festival of Speed presented by Mastercard is the world’s largest automotive garden party; set against the spectacular backdrop of Goodwood House in West Sussex, UK. Over 600 cars and motorcycles spanning the phenomenal history of motoring and motor sport take part with some of the most legendary figures from the sport as well as international celebrities regularly attending. Highlights include FOS Future Lab, The Arena, Forest Rally Stage, Michelin Supercar Paddock, Michelin Supercar Run, F1 paddock, Drivers’ Club, GAS Arena, Cartier Style et Luxe Concours d’Elegance, Aviation Exhibition and Bonhams Auction.

 

About the Goodwood Revival

Recreating the glamour of motor racing as it used to be, the Motor Circuit comes alive for the Revival, both on and off the historic track. The only race meeting to be staged entirely in an authentic period setting, the Revival sees a return to the halcyon days of Goodwood as the spiritual home of British motor racing. It’s a celebration of bygone days, vintage fashion and wheel-to-wheel racing around this classic circuit, which remains unchanged since its heyday.

 

For more information and imagery please contact: media@goodwood.com

Imagery and news from Goodwood are available at: https://www.goodwood.com/media-centre/

 

About Mastercard (NYSE: MA), www.mastercard.com Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Follow us on Twitter @MastercardEU @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

For all Mastercard media enquiries please contact Lauren Jefferys at the Mastercard Press Office:
Email: Lauren.Jefferys@mastercard.com

Telephone: +44 (0) 207 513 2169

Image Gallery

Previous Next
Toggle FullScreen

Download this image
Previous Next
Toggle FullScreen

Ford Mach E.jpg

Download this image 0.1 MB JPG
Toggle FullScreen

Gravity Image.jpg

Download this image 9.9 MB JPG
Toggle FullScreen

Goodwood Gets Wired_Image.jpg

Download this image 1.6 MB JPG
}