MASTERCARD AND GOODWOOD ANNOUNCE FOUR-YEAR PARTNERSHIP
22 June 2016
Goodwood is delighted to have signed a four-year sponsorship agreement with MasterCard focused on the Festival of Speed, the Goodwood Revival and Goodwood Road and Racing.
From 2017, the Festival of Speed will be presented by MasterCard, who will be the first headline sponsor the world’s most luxurious motoring event has had since it first began 24 years ago.
MasterCard’s sponsorship kicks off at this year’s festival, where cardholders will be offered Priceless Surprises throughout the event, which takes place on 23rd-26th June. Exclusive MasterCard digital content will also bring those who can’t be at the festival closer to the action.
MasterCard will be the preferred payment partner for the Goodwood Estate and will offer cardholder experiences all year round.
Nicola Grant, Head of Marketing UK&I, MasterCard said:
“We’re really excited to be partnering with Goodwood on these two brilliant events. Our sponsorships allow us to engage with cardholders through their interests and passions, so we can give them Priceless possibilities and experiences. The Goodwood audience are hugely passionate, with a love of both the history of motoring and the constant innovation and future possibilities it brings.
“From 2017 we’ll also be bringing our work in technology alongside our sponsorship of these great events – we think it’s the perfect place to show some of our innovation in action.”
Tracey Greaves, Chief Commercial Officer, Goodwood said:
“We are absolutely thrilled MasterCard will become our first ever presenting partner, their innovative approach and commitment to customer experience strike great synergy with our Goodwood values and I very much look forward to working together.”
(ENDS)
EDITORS’ NOTES:
The Festival of Speed will take place from 23-26 June 2016.
Tickets and hospitality packages are on sale with Friday tickets in limited numbers, Saturday and Weekend tickets now completely sold out and Sunday Grandstand Packages only available. More information is available via www.goodwood.com/tickets or via phone 01243 755055.
Staged every summer since 1993, the Goodwood Festival of Speed is the world’s largest automotive garden party; set against the spectacular backdrop of Goodwood House in West Sussex, UK. Over 600 cars and motorcycles spanning the phenomenal history of motoring and motor sport take part with some of the most legendary figures from the sport as well as international celebrities regularly attending. Highlights of the 2015 event, which took place on June 25-28, included the Moving Motor Show presented by the AA in association with The Telegraph, Forest Rally Stage, Michelin Supercar Paddock, Michelin Supercar Run, F1 paddock presented by Sky Sports F1, Drivers’ Club presented by TAG Heuer, GAS Arena powered by TomTom Bandit, Cartier Style et Luxe Concours d’Elegance, Aviation Exhibition and Bonhams Auction.
About MasterCard
MasterCard (NYSE: MA), www.mastercard.com,is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardUKBiz, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.
For all Media enquiries, please contact Laura Gilbert-Burke or Gema Bernaldo de Quiros at the Goodwood Motor Sport Press Office:
Telephone: +44 (0)1243 755000
E-mail: laura.gilbert-burke@goodwood.com or gema.bernaldo@goodwood.com
Or Emma Fahy at the MasterCard Press Office:
Email: emma.fahy@mastercard.com
Telephone: +44 (0)7580 790 297
Goodwood Motor Sport on social media:
YouTube: http://youtube.com/goodwoodtv
Facebook: http://www.facebook.com/goodwoodrrc
Twitter: http://twitter.com/goodwoodrrc
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