Introducing Electric Avenue at FOS | GRR
There will be plenty of world firsts at this year’s Festival of Speed presented by Mastercard, but there will also be a first for Goodwood at this year’s event. Introducing Electric Avenue, a showcase of all things EV, with cars presented by marques from all over the world; hatchbacks to supercars and everything in between.
Electric Avenue – The Road To 2030 presented by Sky Zero is the new interactive home for electric mobility, a space where you can see all the latest EVs, as well as those that’ll be launched in the near future and talk to friendly experts who can answer any questions you may have. We won’t tell you exactly which cars will be on display just yet, but suffice to say there will be city cars, saloons, SUVs, sportscars and hypercars – whatever kind of EV you’re interested in, you’ll be able to see it in Electric Avenue.
Why now, and why Goodwood? Because the Festival is the greatest celebration of motorsport, automotive culture and future tech there is, and as the UK moves towards a deadline of 2030 for the electrification of all new cars, showcasing and exploring an electric future has never been more important.
Announcing the initiative, The Duke of Richmond said: “The Festival of Speed has always taken a defining position on cutting-edge technology and the future of mobility, and we have long championed electric, connected and autonomous vehicles. I am delighted that ‘Electric Avenue - The Road to 2030’ presented by Sky Zero will enable visitors to explore the future of mobility for themselves. I am also immensely grateful to Sky Zero for joining us in this new venture and to our automotive partners for their continued support of the Festival of Speed.”
Electric Avenue will be situated between Future Lab presented by bp and the First Glance Paddock.