What are the super-rich searching for right now? | GRR
What have the rich and famous been getting up to during lockdown? Thanks to Rolls-Royce we now have an insight into their very exclusive online world…
When you buy a new Rolls-Royce you are entitled to become a members of Whispers, what the Goodwood-based manufacturer calls the world’s most exclusive members’ club. But there are no oak-panelled walls or leather armchairs here; Whispers is a computer application.
“Whispers offers transformative experiences to an extraordinary community of like-minded individuals,” says the firm. But even Rolls-Royce has been surprised at the “unique and astounding” topics that have been trending on the app, all curated by the brand’s luxury intelligence unit.
The top 10 trending topics are:
- Arranging an expedition to Antarctica
- A chance to build your own personal racetrack
- ‘How to’ guides on creating a home cinema and outdoor lighting for your garden sculptures
- Private performances by world-class orchestras and theatre companies
- Virtual magic lessons from a magician from California’s Magic Castle
- Live-streamed safaris from the African wilderness
- ‘Digital-care’ packages from the world’s most luxurious hotels and spas
- Virtual cookery classes with some of the world’s most prominent chefs
- Thought provoking discussions on mood-enhancing environments, the power of plants and biophilic design (incorporating the natural world into an architectural environment)
- First edition classic children’s books like Charlie and the Chocolate Factory and The Wind in the Willows.
“Rolls-Royce clients have turned to Whispers for solace and enlightenment during this period; it has been a time of reflection, a time to focus on well-being and planning for the future,” says Verena Masters, head of Whispers.
“Bespoke creations demonstrate the Rolls-Royce patron’s inclination to surround themselves with unique and highly personal items. Something that at Rolls-Royce, we know only too well.”
Well, we might not be able to join Whispers and get a cooking lesson from a world-class chef, but at least we can watch Gordon Ramsay call someone an ‘idiot sandwich’ on YouTube and scream “IT’S RAW”.