Lauda was just as driven away from the circuit as he was on it. Between his stints in F1 he founded his own airline Lauda Air, after he retired for a second time he became a consultant for Ferrari before running Jaguar’s F1 team from 2001 to 2002. In 2012 he became non-executive chairman of Mercedes' F1 efforts, spearheading the team’s signing of Lewis Hamilton. He was part of the team until he passed away in 2019.
Speaking about the announcement the Duke of Richmond said: “It’s a privilege to be honouring Niki Lauda at this year’s Members’ Meeting and Festival of Speed.
"The word ‘Icon’ is overused, but Niki was certainly that. He achieved incredible success in everything he did, from driving to team management, and even running an airline, and always on his own terms.
"It was a pleasure to welcome him to Goodwood, including the final time in 2017, when he joined us for our tribute to his friend Bernie Ecclestone. He was straight talking and irreverent, but also intelligent, charming and funny, and is much-missed by all who knew him.
"This year’s special moments will pay tribute to his outstanding racing career and celebrate his influence and enduring legacy across the world of motorsport.”
Images courtesy of Motorsport Images.