3. Some teams still addicted to tobacco
But a couple of financial deals strike a more discordant note elsewhere on the grid. Tobacco branding has been banned since 2006, but that hasn’t banished F1’s long-standing bad habit completely. Indeed, there appears to be a renewed interest from cigarette manufacturers in 2019.
Philip Morris, owner of Marlboro, has never stopped its support of Ferrari, and late last season launched new Mission Winnow branding on the airbox, a purposefully obscure campaign that continues into 2019 and is apparently based around scientific and technological developments rather than selling tobacco. Still, it has triggered an official investigation in Australia on whether it contravenes advertising legislation.
Then last week McLaren announced the return of British American Tobacco to F1 as one of its new backers. Again, the campaign is based around the promotion of new technology, and team boss Zak Brown was quick on the defence when questioned about the ethics of such a partnership that seems far out of step with modern sensibilities.
However he cuts it, BAT has and continues to make incredible sums from the sale of products that lead to the deaths of millions. The (again obscure) BAT slogan on the nose of the new MCL34 declaring ‘A Better Tomorrow’ will be tough for some to inhale…