To launch this new bespoke, low-volume production division, Ital Design is first revealing a special new logo, this being a tribute to the City of Turin, where Ital Design was initially based.
Filippo Perini, Ital Design’s Head of Innovation Design, says: “When designing this new logo, we were inspired by the symbol of the City of Turin. We started not from the rampant bull of the city’s crest but from the bull’s head, which is a real icon being used on ancient palaces as an ornamental part. In this city, the history of Italian automobile was born, the most famous and prestigious carmakers were born, as well as the ’coachbuilders‘ who made the Italian car design famous worldwide. Besides, it’s the city that hosted the first Ital Design Headquarters from 1968 to 1974. With this logo, therefore, we wanted to celebrate the passion and the know-how that ideally unite Ital Design and Turin”.
So, after a lengthy interval, Ital Design will be returning to small series vehicle production once more; a challenge that it began in the late 1970s with the BMW M1, and continued in the 1980s with the Aztec prototype and the 90s with Nazca and W12.
Ital Design’s CEO, Jörg Astalosch, says” We stated in 2016 that we do have the competencies in styling, development and production of street-legal ultra-low series cars. Today, one year later, we are delivering the first running testimonial. The brand Ital Design Automobili Speciali witnesses our long-term commitment in this business. All these competencies applied in our ultra-low series production, including styling, testing, validation and homologation, are available and offered to all interested parties worldwide.
He adds, “this part of our business has been now integrated into our existing service portfolio. This is styling, engineering, prototyping for small and high volume production vehicles, especially also as a turnkey competence. One example for these services in general, is the recently launched Audi Q2.”
In recent years, the company has made significant investments in technology and training for the development of pre-series vehicles for the world’s major OEMs.