The new XC40 adds a smaller sibling to Volvo’s long-established XC60 and XC90 SUV model range and is the Swedish brand’s first model based on Volvo’s new CMA modular vehicle architecture, which is set to underpin all future ’40-series’ models.
To coincide with the introduction of Volvo’s new BMW X1, Audi Q2 and Mercedes-Benz GLA-bashing small premium SUV, the XC40 will see what Volvo describes as a ‘reinvention’ of the traditional car ownership model, with its new ‘Care by Volvo’ subscription service. Care by Volvo, first available on the XC40 from launch, makes having a car as transparent, easy and hassle-free as having a mobile telephone, according to Volvo.