Road ,News
FEB 05th 2021

Gary Axon

The Lada Niva is brilliant and important | Axon’s Automotive Anorak

Lost amongst the anticipation, excitement and detail of Groupe Renault’s recent reveal of its courageous ‘Renaulution’ future strategy plan – aimed at switching the Group’s focus from the unprofitable chasing of sales volume to now achieving greater profit margins – was the news of an exciting new Lada. Yes, you did read that right, an exciting new Lada to replace one of the world’s oldest and longest-running passenger cars still in production.


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