Road ,News
JUN 15th 2018

Ethan Jupp

Do you remember... 2008 BMW M1 Homage

Brand identity and a visual link with the past is we think an essential component to any motoring marque’s product aesthetic. It’s what defines the steepness of the mountain any newcomer has to climb. Heritage is the expectation that any new model has to deliver on. The reputation upon which it has to build. Few marques command a reverence of heritage quite like BMW and more specifically, its motorsport division. Indeed, BMW M GmbH is little short of a marque all of its own.


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