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Updated: JUL 11th 2023

Gary Axon

Fiat’s 'no grey' philosophy raises a big problem | Axon's Automotive Anorak

Ahead of the ‘formal’ reveal of its brand new 600 crossover model later this month, Fiat has just boldly declared that it will no longer make and sell grey cars. It considers cars in this colour to be too dull, generic and ‘un-Italian.’  As if to help amplify this bold Corporate philosophy and message, Fiat’s Italian CEO has chosen a suitably Latin way to demonstrate the point with this remarkable ‘Operation No Grey’ promotion video.


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