Honda targets zero road deaths by 2050

29th November 2021
Ethan Jupp

Honda wants the number of people dying on our roads to be zero by 2050. Who doesn’t? The difference here is Honda is developing both hardware and software that could be our best chance yet at achieving it.


First and foremost, the marque is setting about improving safety tech on its motorcycles and improving rider and driver education. It’s claimed these initiatives will put Honda on the path to halving fatalities involving its vehicles by 2030. Current ADAS systems are under continual development and the application of motorcycle detection functions is expanding.

Honda’s future intelligent driver assistance tech will be able to anticipate driving errors, using AI, based on driver monitoring through cameras and previous patterns. These systems will be in Hondas and operational by the late 2020s.

Artificial intelligence will be used to tailor the driving experience, assistive and advisory systems to each driver and their driving habits – the times they drive, the way they drive, their mental state. When potential hazards – either with the driver or external to the vehicle – crop up, the car will then be able to communicate risks visually, with sounds and tactile cabin elements. Put simply, you get drowsy, your seat will vibrate, sounds will start playing, your belt will start tugging. It all sounds very sci-fi but the result is ‘error-free’ driving, no daydreaming and no carelessness. The marque plans to introduce this SENSING 360 advanced omnidirectional driver-assistance system, at the end of the decade.


“Striving to completely eliminate mobility risks for everyone sharing the road, Honda will offer safety and peace of mind of each and every road user as a new value,” said Keiji Ohtsu, President and Representative Director of Honda R&D.

“Applying our future safety technologies which will embody such new value, Honda will work toward the realization of ‘zero traffic collision fatalities’ involving Honda motorcycles and automobiles globally by 2050. For the realization of a collision-free society where all road users care for each other and the freedom of mobility becomes possible, we will further accelerate our industry-wide and public-private initiatives.”

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